Former England cricketer Matt Prior forms ONE PRO Group following growth of the brand three years after setting up the professional cycling team ONE PRO Cycling.
England cricketer Stuart Broad and successful entrepreneur Sameer Vaswani have joined the group as shareholders and Directors. ONE PRO Group will look to grow the brand further and launch additional businesses under its name in the future.
In addition to ONE PRO Cycling and ONE PRO Insurance the group will launch ONE PRO Nutrition in the coming months. ONE PRO Nutrition is a premium sports nutrition brand centred around creating world class, highly functional products for all sports using only the best ingredients. A full collaboration with Informed Sport will see ONE PRO Nutrition focus heavily on the integrity of every product sold.
To coincide with the launch of the group the ONE PRO brand has undergone a significant transformation. The new identity will feature a completely new look and logo across the businesses.
Speaking on the announcement Matt Prior said,
“After a great deal of hard work over the last three years I am delighted to have formed the ONE PRO Group. To have investors such as Sameer and Stuart is fantastic for the company. They both bring many attributes and vast amounts of experience to the group which will allow us to grow significantly.
I am proud of how the brand has evolved since starting with the cycling team in 2014 and felt that it was the right time to freshen our look. The new identity signifies a more premium, aspirational brand whilst maintaining the core values created when the business began”.
ONE PRO Cycling will launch its new look and 2018 team at the Aston Martin London Boutique on the 22 February. The team will race at Continental level in the UK and Europe.
ONE PRO Insurance offers bespoke cover for every type of cyclist. Our bike and rider protection cover gives you comprehensive protection for you as a rider, your bike and accessories. Policies to cover home and travel insurance will be launched in the coming weeks.
ONE PRO Nutrition will launch in the first quarter of 2018. The range of premium sports nutrition products have been developed with leading sportsmen and nutritionists to give maximum functionality whilst using clean, natural ingredients and only what the body needs.