Shared values and a commitment to delivering world-class performance sees Aberdeen Standard Investments and ONE PRO Cycling join forces for the 2018 season
As ONE PRO Cycling gears up for what they hope to be their most exciting year yet, they’ll be supported by leading global investment company, Aberdeen Standard Investments. Through their strategic partnerships, that also includes Aston Martin and Storck bikes, ONE PRO Cycling hopes to realise its goals of stepping back up to the Pro Continental level and ultimately racing in the Tour de France.
Being no strangers to the cycling world, Aberdeen Standard Investments is keen to see the sport flourish and sees a mutual value in the sponsorship. “Cycling is still a relatively new addition to our sponsorship portfolio and so we’re looking forward to supporting ONE PRO at a level that allows us to engage with our target audience externally and our people internally,” said Jill Maxwell, Head of Sponsorship of Aberdeen Standard Investments. “We like to support teams and individuals whose aspirations we not only admire but also share, ONE PRO Cycling has big ambitions and we’re proud to stand alongside them in this respect. Many of our own people choose to ride their bikes for their daily commute, so we’re looking forward to providing some great opportunities for our staff to engage with the ONE PRO team over the year ahead.”
Matt Prior, CEO of ONE PRO Cycling is equally proud to have the company on board for 2018, “We are delighted to have support from one of the world’s leading investment companies. Through the support of Aberdeen Standard Investments, along with our other partners ONE PRO are well positioned for the season ahead. With our new kit, bicycles and cars it’s going to be an exciting season.
ONE PRO got their 2018 season off to a flying start with a superb performance in Croatia, which saw Latvian Emīls Liepiņš, take victory in the Porec Trophy. With momentum behind them, the team move onto the Istrian Spring Trophy also on the Istria Peninsula, before heading to Italy for the televised Coppi e Bartali race at the end of March. The team begin their UK campaign early April.